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This site states the following, "Ardh Kumbh Mela at Rishikesh." We observed that the web site also stated " More than 3 decades of experience to provide you best of service and prices." It also stated " A comprehensive range of pilgrim destinations with wide choice of packages. Freedom to customize your program as per your budget and requirements. We offer assisted travel for the elderly at selected destinations. Assistance of our resident Pundit for organising special Pujas and Havans during your tour." The header had just pilgrim as the highest ranking keyword. It was followed by pilgrimage tour, pilgrimage tour packages, and pilgrimage tourism which isn't as ranked as highly as just pilgrim. The next words the site uses is pilgrimage travel and tours. religious tourism was also included and will not be understood by search engines.